ruffs privacy policy



A company that is over 100 years old must be ready to flex with the times. We are aware that we need to keep pace with the ever evolving digital age. With that in mind we have changed how we handle customer’s data to ensure it is always safe and only used how we tell you it is.

We know T&Cs and Privacy Policies are rarely read in full so we have tried to keep this shot and digestible. But, if you would like some more information, or have any questions, please contact our Data Controller. There is info about getting in touch below.

If we ever make any large changes to our privacy policy, we will keep you informed. If needs be, we will also ask for your permission.




Our Privacy Notice has been designed with customers at the heart. How the notice applies to you will depend on the way in which you interact with Ruffs.  For example, if you:

  1. Purchase a signet ring or any of our products, we will use the information you provide us to fulfil our obligations to you in delivering that service, and, where you’ve told us to, keep you up to date about exclusive Ruffs news, events and special offers that may be of interest to you;

  2. when you browse our website, we might collect cookies to enhance our customers experience;

  3. When you sign up to our newsletter, we will contact you occasionally to keep you up to date about exclusive Ruffs news, events and special offers that may be of interest to you

Your choices and rights under each scenario are explained in more detail below. 

  • What information we have and where we collect it from.
    We collect and store different types of information about you when you make an enquiry, buy a product, contact us, use our websites and sign up to our newsletter.

  • How we use your information.
    We collect and use your information for lots of reasons such as helping you get the bespoke signet ring you desire, sharing news, for marketing and as otherwise required by law.

  • Who we share information with.
    We will only share your information where necessary with our suppliers, they will never contact you without your express permission.

  • Your choices and rights.
    Among other rights, you can choose whether to receive marketing from us. You also have the right to access the information we have about you.

  • How we look after your information.
    We’re always taking steps to make sure your information is protected and to delete it securely when we no longer need it.

  • Questions and feedback.
    If you have any questions or feedback about this notice, or how we handle your information, get in touch with us.


If you have any questions about our policy, or our approach to privacy, our Data Protection Officer, is here to help: You have the right to request the information we have for you, you can make this request by contacting us through this email address or calling +44 (0) 1489 578867

You can also find information and further support from The Information Commissioner’s Office - ICO although we would like you to try and let us help you first.