The bespoke Ring

We create every ring in close partnership with every customer. From helping you discover or design a crest, to fitting your ring, our service will guide you through every stage of the process.

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What makes a Ruffs signet ring

Over the past 114 years we have carefully handpicked a small number of craftspeople that we trust to help us deliver jewellery of the highest quality. That team encompasses the best model-makers, casters, finishers, stone merchants, setters, seal-engravers and surface-engravers in the world. It is the caliber of our people that allows us to lay claim to the best signet rings in the world.


The history of Ruffs as a producer of fine bespoke signet rings since 1904, means Rufflinks are perfectly poised to deliver a quality bespoke cufflink.



Ruffs are the oldest maker of signet rings in the United Kingdom. We are now in the 4th generation of the Ruff lineage making signet rings since 1904.