This year so far we have had two very notable puffs in articles in both the The Times (Saturday Magazine) and the New York Times (blog). On both occasions, the subject of the articles was cufflinks.
The first of these appeared earlier in the year, 8th February 2014 to be precise, in Hilary Rose’s burgeoning series of pieces in The Times’s Saturday Magazine cleverly entitled, “If you mean business, you need cufflinks”. Click here to see the article.
The thrust of the article gently said that men should maybe try a little harder and suggested ways of achieving this. We were then mentioned as a provider of “straight-down-the-line silver and gold options” with a direct link to our cufflinks web site. Thank you, Hilary Rose.
The second appeared only earlier this month (4th September) in a blog on the New York Times web site by Felix Salmon entitled, “In defense [sic] of Chain Links” with the subheading, “As old-school chain cufflinks face an existential threat, one man makes a stand for true closure” Guess that’s means me! Click here to see the article.
The thrust of this article bemoaned the almost complete lack of chain-linked cufflinks and bear in mind this is New York! Felix Salmon writes a passionate argument for the chain-linked cufflink as opposed to the bar variety. As an aside, I always remember a large order from one of the directors of the then British Steel which was predominantly for the bar type, with one proper version for himself. He explained that the majority were corporate gifts that the recipients would find easier to put in their cuffs but he wanted one chain-linked set as he was fortunate enough to have a valet to get him dressed. (This was some time ago!)
Felix then concludes that all is not lost because “Ruffs of England have an extensive range of lovely, brand-new chain cufflinks." Thank you, Felix Salmon.