But not necessarily out with the old as the title may suggest. As the age of social media, big data and mobile sets upon us, it is with great pleasure that I can begin to share the Ruffs baton with my eldest daughter, Ali. With a background in retail and management, through her managerial positions at Calvin Klein and successful completion of Philip Green's very competitive Arcadia retail management training programme, it is clear she is a perfect fit for the ever evolving and growing Ruffs brand.
With a business whose cor e lies with family it is pleasure and an honour to be sharing the company with one of my own kin. Indeed, over the past couple of years it has been brought to my attention that the company has been growing much faster than I could ever have anticipated. Having nurtured Ruffs over the last 28(!) years and watched it grow up, the ability to trust somebody else with my, now rather mature, baby was almost impossible. Though when I was presented with the opportunity to put my faith in one of my children this anxiety was soon alleviated.
This is a huge step for Ruffs but absolutely a work in progress. The transitional phase will allow us to expand our business through diversification. Our latest venture is in women's cufflinks. With two of my daughters about to embark on corporate jobs in the City I am inspired to introduce a line of women's cufflinks to our repertoire. Figures such as Coco Chanel and Gillian Anderson (The Fall) are also hugely influential. With this in mind we have begun developing a range to suit the modern business woman of which Ali will be taking sole charge.